India will have women marrying at a younger age, and hopefully will agree to an arranged one too, much to the relief of parents.
Why you ask? Because of Tanishq of course. They have embarked on a beautiful and well-thought of campaign:
A highly ambitious and successful girl is adamant on not marrying, despite her dad's pleadings to at least consider the case of this really nice guy he has chosen for her. The mother, looks on scornfully, until she asks her daughter to stop the car and enters Tanishq, the jewellery shop. She makes her daughter try on all the jewellery making her look, well, bride-like. When the mother realises that it was wedding jewellery, she asks her daughter to take them off, making the girl very sad and almost on the verge of tears. She decides immediately what needs to be done. Hestitantly and shy-like, she asks her father, "What is the boy's name?"
The mother sends a smug sms to the father - After 25 years of marriage, yous till don't know what a woman wants.
It was enlightening to say the least. 20-something old girls need nothing more than gold, silver and diamond jewellery to be happy. For a vulnerable, malleable and underdeveloped mind like ours, jewellery is the key (and perhaps the only) criteria for getting married.
I hope its a series. The next best thing would be an ad on how women are ready to have children, considering the amount of jewellery they will get to wear on the child's first birthday.